Insights - Unite and Create

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Calling BS: Lifting the Veil on the Traditional Agency Model

In the glitzy world of creative agencies, appearances can often be deceiving. Many agencies present a polished front, promising clients the moon and the stars, while quietly relying on a hidden army of freelancers. These freelancers are often given company emails and integrated into the agency façade, creating an illusion of an in-house team of...

By Unite

Creative Resilience in Challenging Times: How Unite and Create Leads the Way

Introduction: The Financial Reality of the Creative Industry The creative industry is no stranger to the ebb and flow of economic cycles. In times of financial uncertainty, businesses across the spectrum tighten their budgets, and the creative sector often feels the pinch first. Yet, it is precisely in these challenging times that creativity can become...

By Unite

Embracing AI in Creative Production: Unite and Create Leading the Charge

Introduction: The AI Revolution in Creative Industries Artificial Intelligence (AI) is no longer a futuristic concept; it is a transformative force reshaping industries across the globe. In the realm of creative production, AI is driving innovation, enhancing efficiencies, and opening up new possibilities. However, the integration of AI also brings challenges and uncertainties. At Unite...

By Unite

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