Unite and Create, the innovative creative agency based in the north west, has already won its first major account just two months after its formation: BASF Plc, the world’s leading chemical manufacturer.

Working with the agricultural division, Unite and Create will be the sole supplier of digital services in the UK, beating out larger agencies in a competitive pitch.

“As a business based in the northwest, we are proud of our heritage and excited to work with a global leader like BASF,” said Dan Laurence, co-founder of Unite and Create. “This win is a statement of intent for how we will compete and punch above our weight. We are looking forward to collaborating with BASF and helping them achieve their goals through a variety of projects, including bespoke web development, film and animation, and event production.”

The future looks bright for Unite and Create, as the team continues to deliver top-notch services to its clients while staying true to their roots. With a focus on collaboration and flexibility, the agency is poised for success in a rapidly changing industry.


Unite and Create, a revolutionary new creative agency, launched on November 2nd 2020 in the midst of the global pandemic.

Founded by industry veterans Dan Laurence and Chris Hobson, Unite and Create is set to shake up the traditional agency model by using freelance talent exclusively.

With a combined 30 years of experience in the creative and technology sectors, Laurence and Hobson are no strangers to success. But they knew they could do things differently, and set out to create a new type of agency that values collaboration and flexibility.

“The launch of Unite and Create is a big deal,” Hobson said. “We saw an opportunity to challenge the status quo and do things differently. Freelance talent brings a level of expertise and versatility that is hard to find in traditional agencies, and we believe that by embracing this model, we can deliver the best possible service to our clients.”

Unite and Create offers a range of services, including design, film and animation, live and virtual event production, and more. The agency is already making waves in the industry and is eager to continue pushing boundaries and challenging the status quo.

The future looks bright for Unite and Create, and the team can’t wait to see what’s next.